hey! nice to see you here 👋
this is my CV. if you're interested in working with me, please reach out → karpovajtyffeb@gmail.com
my name is anastasia karpova, digital marketing specialist
professional points:
  • 6+ years of managing Facebook Ads' campaigns, building high-converting funnels and driving quantifiable results in order to achieve marketing KPIs
  • deep understanding of digital advertising and marketing principles
  • expertise in conceiving, testing, and optimizing ad copies
  • excellent skills in web/app/ads analytics
  • advanced skills in maths, statistics, logic and data analytics
  • ability to think critically
  • great presentation skills
  • bachelor degree in Business Informatics (economics, informatics, marketing, and management mix), Higher School of Economics, Moscow, 2017
  • I speak English, Russian, Spanish
regarding to me as a person, I am nice, cute, friendly, little sunshine 🌸 I adore traveling, exploring cultures...

also I play piano for 20 years and make electronic music. here is my soundcloud
last 3 projects I'd been working on ↓
Синхронизация 2019 — 2022
#1 online lectorium in Russia
  • built a system to manage advertising of 30+ products (online courses)
  • built a process of creating ad visuals for 20+ new courses every month
  • scaled Facebook Ads' monthly budgets: from $2 000 to $25 000 in 1,5 years, keeping ROAS 200%+
  • designed and tested more than 20 experiments, including tests of ad visuals, marketing messages, conversion funnels, audiences...
  • grew up from paid Social Manager to Performance Team Lead in 1,5 years
Syncbox 2022
startup, new international product of Синхронизация
  • Product/market fit
  • designed and performed a test of 7 markets in order to choose just one
  • Developed and run Facebook Ads campaigns
Prosto: медитации и сон 2023 — now
Meditation App. #1 mental health ambassador in Russia
  • &&&
most of all, I love to run experiments:
1. nature ???? or trance ????? let's find out. testing different background videos in ad visuals for meditation app
go to the case →
2. total reboot. replacing all ad copies in order to reduce cpm, reach new audience and boost apps conversions
go to the case →
3. considering best practices. designing ad creatives based on competitors' digital marketing analysis
go to the case →
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Tilda Publishing
1 post blog, 8.09.2023

a couple of days ago came back from a nice trip to Tossa de Mar. happy to be home!